[BC] WalMart to get IBUZ radios

WFIFeng@aol.com WFIFeng
Mon Mar 5 11:29:01 CST 2007


>From another Forum, I bring you the following, without comment, as a Public Service:

Wal-Mart To Carry HD Radios

Stocking HD 
WAL-MART STORES INC. and the HD DIGITAL RADIO ALLIANCE announced that HD
digital radio receivers are launching today in 1,989 WAL-MART stores in 85
markets. WAL-MART will initially stock the JVC HD-W10 Mobile HD Radio
receiver, which will retail for less than $190. The store has also created a
variety of programs and educational tools around HD RADIO. 

"We know our customers want mobile HD digital radio products," WAL-MART
automotive buyer TIM CLARK. "We're thrilled to offer a high-quality unit
like the JVC stereo at a competitive price that will make it easy for
customers to discover the great benefits of HD RADIO." 

The move by WAL-MART will be supported by new radio spots that represent the
next phase of the ALLIANCE's $250 million marketing campaign announced in
DECEMBER. The spots will include a mix of :15s and :30s in all 85 markets. 

"WAL-MART brings HD RADIO to an incredible new level of reach and power and
we are very grateful for their leadership," said ALLIANCE Pres./CEO PETER
FERRARA. "This underscores that HD RADIO is now within easy reach of
millions of consumers nationwide and WAL-MART is an ideal partner to make
that possible. WAL-MART customers not only get a terrific HD digital radio
at a great price, but they can hear lots of new radio stations on the dial
for free!"


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