[BC] [Fwd: Clear Channel Radio Launches GLBT Radio Station]

[Rich Wood]

------ At 10:32 PM 3/4/2007, Mike McCarthy wrote: -------

>One of our stations had a very popular daily radio program aimed at 
>the LBG sub-demo.  It was hugely successful until the hosts got so 
>full of themselves and started going places they should not have, 
>the station owner (who is also alternate lifestyle) said enough is 
>enough, they crossed the line of good taste, and pulled the plug. 
>That unfortunately spread like wildfire through the metro and now no 
>one will even consider such a show.  "If it's too racy for the 
>person who is already in the demo, we don't want it either..."

Again, the commonality is sexual. Strip that out and you have another 
vanilla show. I also get very suspicious when someone claims 
something was "hugely successful." What were the numbers? "Too racy" 
is an excuse. Why can Howard Stern cross the line of good taste and 
gay people can't? As I said, it frightens the horses. Broadcasters 
aren't the most daring bunch trying to make money.

When someone runs a gay format on their analog channel, I'll be 
impressed with their bravery. HD-2 just makes more fodder for puffy 
press releases.

>However...in the SF bay area, I think the market is big enough for a 
>full market station catering to that sub-market demo.  If done well, 
>I don't see how it can't make money.

One word: controversy. Advertisers don't like it. That's why they 
avoid Talk Radio of both persuasions.

Rich


Rich Wood
Rich Wood Multimedia
Phone: 413-454-3258