[BC] [Fwd: Clear Channel Radio Launches GLBT Radio Station]

[Mike McCarthy]

One of our stations had a very popular daily radio program aimed at the LBG 
sub-demo.  It was hugely successful until the hosts got so full of 
themselves and started going places they should not have, the station owner 
(who is also alternate lifestyle) said enough is enough, they crossed the 
line of good taste, and pulled the plug. That unfortunately spread like 
wildfire through the metro and now no one will even consider such a 
show.  "If it's too racy for the person who is already in the demo, we 
don't want it either..."

However...in the SF bay area, I think the market is big enough for a full 
market station catering to that sub-market demo.  If done well, I don't see 
how it can't make money.

MM

At 10:03 PM 3/4/2007 -0500, Rich Wood wrote
>------ At 06:56 PM 3/3/2007, PeterH5322 wrote: -------
>
>>Since san Francisco is, arguably, the LARGEST GLBT market, perhaps
>>KTRB/860, San Francisco's newest 50/50 kW station should consider Pride
>>Radio.
>
>This doesn't make a lot of sense to me. The assumption seems to be that 
>the gay community is monolithic. What kind of music do all gay people 
>like? The only true common thread is they share affection with the same 
>sex. Otherwise, their lives appear to be as varied as any other community.
>
>How would we respond if someone said "we're going to start a straight 
>radio station?" That would assume all straight people liked the same things.
>
>Let's take the 10% assumption, fractionalize it in thousands of ways, then 
>put it on an HD-2 channel. We've got a winner here.
>
>Rich
>
>
>Rich Wood
>Rich Wood Multimedia
>Phone: 413-454-3258
>
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