[BC] Record Fine Expected for Univision
Alan Kline
akline
Sat Feb 24 13:23:38 CST 2007
Mark Humphrey wrote:
> So, I wonder if the FCC would consider "The Rocky and Bullwinkle Show"
> to be children's programming? I did learn something from watching it
> as a 6-year-old, but it took several more years before I fully
> understood what was so funny!
Children's programming, yes. "Education/Informational", no.
The children's programming laws and rules are some of the most
incredibly stupid that we have to deal with as an industry.
Even more absurd is the requirement that *each* program stream must
comply with the kids' rules. The 3 hours/week is supposed to be
compensation to the government for the use of the bandwidth. We don't
get any more bandwidth if we split a digital channel into 2 or 3 or 4
bites--we still get the same 6 megahertz--but we somehow are obligated
to multiply that 3 hours by the number of sub-channels.
In our case, we have to interrupt the 24/7 weather channel on our second
sub-channel for 30 minutes per day of kids' stuff. Technically, it's a
PITA to pull off, because the weather channel also goes to the local
cable op for their digital tier, and is streamed on our website.
Obviously, the latter two don't need the kid stuff shoved down them, so
we have to split that signal several different ways.
We went to the trouble, but I believe that one of our competitors may
have pulled a digital sub-channel because of this. They had just been
broadcasting their Doppler radar 24/7, but last I looked had replaced it
with a slate saying that the radar would be off-line TFN, because of
"technical issues". I rather suspect that it's really because of the
kids' rules.
And some of the dreck that *does* qualify for the coveted "E/I" symbol
is so bad, no self-respecting kid would waste his time watching. It's
miserable, cheap production. Sometimes I think we get better numbers
with the infomercials on the overnight.
Finally, I believe it's discriminatory because no other broadcast or
satellite service is forced to comply with the same rules. Terrestrial
radio, satellite radio, and the multitude of cable networks distributed
on satellite all use part of the same "public airwaves" that the TV
people do, but are not required to follow the same rules.
However well-meaning the laws and rules were, I don't believe that they
come anywhere close to achieving the results desired. All they do is
make a bunch of politicians and politically-correct busybodies feel like
they've accomplished something.
ak
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