[BC] The bottom line is........

[FrankGott@aol.com]

In a message dated 2/20/2007 1:42:31 PM Eastern Standard Time, 
gglaenzer at todaysbestradio.com writes:

<< it makes the manager look good in that he doesn't have to justify
 spending a lot of money on a new unit >>

Many managers are more concerned about their annual bonus than the well-being 
of the station.  

Keep the old transmitter?  Helps the bottom line.

Eliminate the news department?  Helps the bottom line.

Voicetrack instead of originate locally?  Helps the bottom line.

Loss of listeners to satellite or other broadcaster because the old 
transmitter dies or because of the loss of localism?  Whoops!  No profit and no bonus 
for the expendable manager.

True broadcasters look beyond the next quarterly statement.  Too many 
managers are bean counters with no true understanding of how the business works.

<rambling mode off>

Frank Gottlieb<BR><BR><BR>**************************************<BR> Check 
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