[BC] HD on-air promo's heard in KC, MO

[Kent Winrich]

Oh let me tell you.... I have been catching hell from my friends in the
Midwest.  I trust all is OK there....

Anyways.... I understand what you are saying.  But have we not seen ads that
just have a signal word?  Then a week later, more information about that
"word".  How about a print ad with just a picture..... or a billboard. When
the next ad comes along, you remember that picture or word, helping to move
that "Need to see 8 times before you remember" situation.

I am not saying it is the best way to promote HD.  I am suggesting that this
**MAY** be the way they are doing.  Or I could be totally wrong.  LOL


On 2/14/07, Douglas B. Pritchett <wbzq1300 at verizon.net> wrote:
>
> Hi Kent, sorry you missed the snow in the midwest. I don't think the
> spots should go into the long explanation, but could reference the
> station website which would be a wonderful opportunity to sell the idea.
> My point is that merely saying you're in HD means nothing to the
> listener and may cause confusion.
>
> --
> Douglas B. Pritchett
> Fort Wayne, IN (really, don't laugh)
> wbzq1300 at verizon.net
>
>
> Kent Winrich wrote:
>
> > But this is marketing 101 here.....
> >
> > You give them the name first, then supply more information later.
> >
> > If you said "this is HD Radio and here is what you need to know about
> > it",
> > that would glaze the eyes over of most people.  If you put the name HD
> > Radio
> > out there, then support that name with more information, you have a
> > better
> > chance of the information sticking.
>
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