[BC] Monitoring IBUZ Secondaries - NOT

Kent Winrich kwinrich
Thu Feb 8 12:43:43 CST 2007


OK so that happened to ONE station.  So?  Life goes on Rich.

I listen to HD2 stations quite often and never once here a repeated song.

Basing the HD rollout on one station... well I would question your
statistics.

By the way, you put up words about what would happen to WGN versus WGCI, if
WGN went HD.  Shall we chat about that situation?  Looks like it blew up in
your face Rich.

Have a nice day.


On 2/8/07, Rich Wood <richwood at pobox.com> wrote:
>
> I keep reading about the awesome spread of IBUZ. Jabba the HD
> declared in a gushing Ogilvy press release, recently, about Sharper
> Image that this is an "awesome" rollout. He actually used the word.
>
> I have a receiver. I've just been listening to a secondary where the
> audio has been in a loop for more than 45 minutes. Obviously no one
> is listening or monitoring. It took me 5 calls to the station
> licensed to Enfield, CT. No engineer available. No PD available and
> no GM available. I had to leave a message with the receptionist. If I
> were an ordinary listener I would have tuned away long before but I
> wanted to see how long it would take for someone to notice. About 5
> minutes later the problem was corrected. Maybe the receptionist knows
> the system.
>
> I wonder how many receivers that would have sold? As an industry do
> we really care about these signals?
>
> I read in AllAccess that Sharper Image is going to carry the BA
> Receptor. I happened to be in a Sharper Image store in downtown
> Providence last weekend. If it's a major promotion you could have
> fooled me. The receiver was on the bottom shelf. The only indication
> of what it was was on the price tag - no description. I had to sit on
> the floor to tune it. It was drowned out by several CD players and iPod
> demos.
>
> Compared with all the spiffy gadgets they sell, this was pretty dull
> stuff. Someone has to get off their butts and start promoting this
> stuff to more than the industry.
>
> Rich
>
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