[BC] Rising Ratings and Higher Costs for WJIB

[Bailey, Scott]

I'm actually 26 miles away from Downtown Nashville.  I've got monster FM
& AM signals, coming in here, especially from Clear Channel, Cumulus,
and South Central Communications to deal with. 

Gallatin, Tennessee has 3 AM stations licensed to it, first is Hispanic
and acts as a Nashville station, WYXE-AM 1130, with 2.5 KW, and its
studios are near Downtown Nashville, 27 miles from their transmitter
site. The second one is Country and Sports formatted WHIN-AM 1010 with 5
KW, and then third, there is mine, Bright AC formatted WMRO-AM, with 1
KW, day. In our county, up the road from my station, in Portland, TN,
there is Adult Standards/Oldies formatted WQKR-AM 1270, with 1 KW. Count
them, 4 AM's in one county (Sumner County) with 4 AM stations.

As a grad of Gallatin High, most of the business owners or managers, I
went to high school with, or they were two or three years ahead or
behind me. Also, I knew some of them before they ever owned or operated
a small business.

Scott

-----Original Message-----
From: broadcast-bounces at radiolists.net
[mailto:broadcast-bounces at radiolists.net] On Behalf Of Rich Wood
Sent: Tuesday, February 06, 2007 12:48 PM
To: Broadcasters' Mailing List
Subject: RE: [BC] Rising Ratings and Higher Costs for WJIB

------ At 10:25 AM 2/6/2007, Bailey, Scott wrote: -------

>I don't have a "sale team".  I sell the ads myself.  I grew up in
>Gallatin, so I know everybody!  Gallatin only has 18,000 in the city
>limits.

Then you are the sales team. You're making my point for me. That's 
what I mean by being a part of the community. They buy because of 
your relationships, not ratings.

>I do brokered type programming on Sundays, and I make a killing off of
>it. It pays all my operating expensive and the weekdays, I just let it
>float along on Satellite, unless we need to do local programming, like
>news, features, local announcements, etc.

Then you've figured a way to make a station in a small community pay. 
So it's not impossible. WJIB is a small station in a close-in suburb 
of Boston (Cambridge). Bob competes with virtually every monster 
broadcaster in the industry and has made it work. I think we've 
convinced ourselves that only the #1 station in a market makes money.

Rich

Rich Wood
Rich Wood Multimedia
Phone: 413-454-3258

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