[BC] Rising Ratings and Higher Costs for WJIB

[Rich Wood]

------ At 10:25 AM 2/6/2007, Bailey, Scott wrote: -------

>I don't have a "sale team".  I sell the ads myself.  I grew up in
>Gallatin, so I know everybody!  Gallatin only has 18,000 in the city
>limits.

Then you are the sales team. You're making my point for me. That's 
what I mean by being a part of the community. They buy because of 
your relationships, not ratings.

>I do brokered type programming on Sundays, and I make a killing off of
>it. It pays all my operating expensive and the weekdays, I just let it
>float along on Satellite, unless we need to do local programming, like
>news, features, local announcements, etc.

Then you've figured a way to make a station in a small community pay. 
So it's not impossible. WJIB is a small station in a close-in suburb 
of Boston (Cambridge). Bob competes with virtually every monster 
broadcaster in the industry and has made it work. I think we've 
convinced ourselves that only the #1 station in a market makes money.

Rich

Rich Wood
Rich Wood Multimedia
Phone: 413-454-3258