[BC] Rising Ratings and Higher Costs for WJIB

[Rich Wood]

------ At 12:42 PM 2/5/2007, Tom Dimeo wrote: -------

>I read in Scott Fybush's column that ASCAP and BMI
>music-rights for WJIB will take the fees from a few hundred
>dollars a month to well into four figures because the station
>has begun to show in the ratings.
>
>Don't these people have any heart at all?

It's not a matter of heart. If you show in the ratings your ad rates 
go up and your license fees follow. Success can have a downside.

Rich


Rich Wood
Rich Wood Multimedia
Phone: 413-454-3258