[BC] Good and bad remotes...

[rockwell@rmci.net]

>
>
>>I did a Sports Talk remote from a tire store once.  Hardly
>>anyone showed  up.  Could it have possibly been that it
>>was 6 AM on a Sunday morning and  the store was closed
>>that day?  I remember asking beforehand, "Are you sure  of
>>the date and time???) 


That one does sound like there was a scheduling problem. 
But, if the store is open, results can surprise you. 
Granted, the following example comes from many years ago,
but I think the lesson is still valid.  I was asked to host
a remote.  The station I worked for at the time normally did
all the promo stuff -- live band, cheap food, bunches of
prizes, etc., to draw a crowd.  And we always had a big
following.   Well, this client wanted none of the "promo"
stuff.  Just me, talking about his stuff.  Period.  It was a
mobile home dealership.  The remote lasted 4  hours.  During
the 4  hours, a pitiful few people showed up -- 10 to be
exact.  I felt like a total loser at the end of the remote. 
  The remote was on a Saturday afternoon.

The following Tuesday, the client calls the station and
wants to book another remote.   Same thing.  No promos.  
Just the talent.  Period.  I'm thinking to myself "Why would
he want another one after practically no one showed up to
the first one?"   What I found out later was that of the 10
people that came in that Saturday, 9 of them bought homes. 
It was actually one of the most sucessful (for the client)
remotes we had done for months.  And he remained a good
client for a long time.......

Rockwell