[BC] WPRB

[Robert Orban]

At 09:24 AM 1/24/2006, you wrote:
>Subject: Re: [BC] WPRB
>To: "Broadcasters' Mailing List" <broadcast at radiolists.net>
>Message-ID: <7.0.0.16.2.20060124085848.094e7f30 at yahoo.com>
>Content-Type: text/plain; charset="us-ascii"; format=flowed
>
>------ At 10:23 PM 1/23/2006, Robert Orban wrote: -------
>
> >After all, almost 10 million people have already voted with their
> >wallets against McRadio by going to XM and Sirius. It's unnecessary
> >for _every_ radio station to have a mass-appeal format. One man's
> >"crappy programming" is another man's gateway to hearing worthy,
> >non-mainstream music.
>
>I don't buy that this is a zero-sum game. Just because someone is a
>satellite subscriber doesn't mean they've rejected terrestrial radio.
>I'll bet if you were to go to MD and look at the diaries in any
>market you'd probably find we share audience the same way we share
>with other technologies. I have two subscriptions to each service,
>yet I also listen to radio. It's one of the reasons I don't
>understand radio's IBUZ panic.

Perhaps so, but the fact that 10 million people (and growing rapidly) are 
willing to reach into their wallets and pay $10-$12/month strongly suggests 
that they are unsatisfied with what they can get for free, and that they 
perceive satellite as a superior service that meets their needs in a way 
that terrestrial radio does not. In this case, money talks.

Bob Orban