[BC] WPRB

[Robert Orban]

At 06:48 PM 1/22/2006, you wrote:
>From: "Steve" <shnewman at alaweb.com>
>Subject: Re: [BC] WPRB
>To: "Broadcasters' Mailing List" <broadcast at radiolists.net>
>Message-ID: <000c01c61fa4$719007c0$7402a8c0 at wildblue.com>
>Content-Type: text/plain;       charset="iso-8859-1"
>
>
>----- Original Message -----
>From: Robert Orban
>To: broadcast at radiolists.net
>Sent: Sunday, January 22, 2006 3:58 PM
>Subject: [BC] WPRB
>
>  > And this is the spirit of classical music broadcasting that I would
>  > like to see in San Francisco:
>
>They don't even show in the New York ARB!  How would you like to sell time 
>for that puppy?

They cannot be received over most of the New York metro because they have a 
first adjacent that, I presume, is slammed constantly into a composite 
clipper at 105% modulation.

Give them coverage and a KTU-sized promotion budget and it would be 
interesting to see what happens.

>Maybe in a market that size you could make a few bucks with that format.
>Talk to KQED-FM

KQED is not about to rock the boat, considering their monster ratings.

Reading between the lines, WPRB's classical programming is probably not all 
that different from KXPR's (in Sacramento). Another thing on my 
"unobtainable wish list" is a KXPR translator in the Bay Area. But I 
understand that politics prevent it from happening.

We'll see how KDFC HD2 shapes up. Today was the first day it was lit up. 
They were playing 19th century music and not even announcing the names of 
the works or the artists; they just had a few liners. I presume this will 
improve. Otherwise, it will be one of Rich Wood's zero-production values 
"jukeboxes."



>   > Sounds like Clear Channel could do the New York market a favor by
>   > turning off WKTU and letting people listen to 103.3!
>
>KTU pulled a 2.7 which ain't great but not bad for NY. They can make money 
>on a 2.7 share there...me thinks.

Ahh...but money isn't everything. And, unlike most college stations, WPRB 
has always paid its own way by selling local advertising, thanks to a 
commercial license.