[BC] Open discussion.....

[Kent Winrich, K9EZ]

Steve wrote:

>----- Original Message ----- 
>From: "Kent Winrich, K9EZ" <kwinrich at gmail.com>
>To: "Broadcasters' Mailing List" <broadcast at radiolists.net>
>Sent: Saturday, January 21, 2006 2:14 PM
>Subject: [BC] Open discussion.....
>
>  
>
>> Again, my company pays me for solutions, not to find fault.
>>    
>>
>
>Usually the need for a solution is born out of a fault. Kent, personally,
>I'm very excited about the use of the digital medium in broadcast BUT this
>one time I don't believe it was executed properly. Is it possible, in the
>case of AM, we're trying to put a square block in a round hole?  I belive
>that is what Dana, Rich and others are crying out about. It's not the Medium
>it's the Message. The message wasn't delivered correctly. That's all. In any
>campaign (broadcast or otherwise) one must think of all the ramifications. I
>don't believe this was done so we have the big elephant in the room and, in
>many ways, it's not the elephant we want. I'm more a programming type with
>enough background in broadcast "fix it up" to get along. (mainly in audio)
>but, I agree, we all must work together on this. I love good discussions but
>hate train wrecks.
>
>Steve
>Steve Walker Productions
>
>  
>
Steve you are right, and I misworded my line.  Thanks for catching 
that.  Yes it IS my job to find the faults, and fix them.  But when I 
find the faults I need to have a solution.  Not just say "HEY WE HAVE A 
PROBLEM HERE!"  I need to say "HEY WE HAVE A PROBLEM HERE, AND THIS IS 
WHAT WE ARE GOING TO DO ABOUT IT."

It is possible that we are using a square peg into a round hole with 
AM.  But can we at least bake this a while to see if there are ways to 
make it more acceptable?  Like I said in a previous post, the jury is 
still out on AM.  If this is not executed properly, what would have been 
the best method?  (Yes yes, I am full of questions)

I agree with you that the message was not delivered correctly.  Heck, in 
my conversations with iBiquity it was like pulling teeth to get 
information.  For those of you about to do HD roll outs, you will be 
left scratching your head.