[BC] question for the braintrust

[Harold Hallikainen]

> On 1/20/06 11:38 AM, one Harold Hallikainen <harold at hallikainen.com>
> wrote:
>
>  > I've heard that they are doing over the air monitoring of stations,
> then
>  > fingerprinting songs (and commercials) for identification. I think the
>  > main purpose is for ad agencies to see when ads run. Song
> identification
>  > is a side benefit.
>
> Couldn't be further from the truth. They are a sales organization - the
> end
> goal is to sell you an iTunes download. They certainly could do spot
> verification, but they don't.
>
> And the data isn't fingerprinted by them - it's the same BDS and Mediabase
> stream that anyone can license and capture over the air.
>
> David
> --
>

Thanks for the clarification! Sorry to be so far from the truth!

HH

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