[BC] question for the braintrust

[David Lawrence]

On 1/20/06 11:38 AM, one Harold Hallikainen <harold at hallikainen.com> wrote:

 > I've heard that they are doing over the air monitoring of stations, then
 > fingerprinting songs (and commercials) for identification. I think the
 > main purpose is for ad agencies to see when ads run. Song identification
 > is a side benefit.

Couldn't be further from the truth. They are a sales organization - the end
goal is to sell you an iTunes download. They certainly could do spot
verification, but they don't.

And the data isn't fingerprinted by them - it's the same BDS and Mediabase
stream that anyone can license and capture over the air.

David
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