[BC] Re: Interest in HD Gear

[Xmitters@aol.com]

In a message dated 1/17/06 2:22:56 PM Central Standard Time, 
broadcast-request at radiolists.net writes:

<< That is how HD radios work. It first acquires the analog and show the HD 
logo and if 
 there are additional channels.. Once the signal is fully acquired it blends 
to digital. 
 On my radio there is no option to turn this off it just happens.
 
 R
  >>

R:

I understand that. My point was, why not just include the HD circuitry in 
newer receivers so the consumer, at the risk of sounding rather harsh, gets an HD 
ready radio whether they like it or not? It seems to me that it would be 
better simply to include the circuitry rather than educate the general public 
about what HD is and why they should spend money on it. We could then avoid a 
marketing nightmare. There already is confusion about what HD radio means. One of 
the promoting radio stations is saying "now in High Definition digital radio." 
Consumers do not like walking into a store and looking stupid. "I would like 
a High Definition digital radio, please" then have the sales person fire back 
and say that there is no such thing as High Definition radio, there is either 
satellite or HD Radio. People tend to not ask unless they are fairly sure what 
they're after.

Jeff originally said:

>> Maybe the best way for large scale deployment is for the receiver 
>> manufacturers to put the HD Radio decoders in receivers and make it 
transparent <>to the
listener so the listener does not have to take any action; if HD is present, 
the receiver
>> will use it. I'm not sure if deployment in cars will help other receiver 
sales because
>> many people still think that the best radio sound is in a car, and may not 
translate the
>> superior performance of HD as being possible in the home.


R then responded with:

<That is how HD radios work. It first acquires the analog and show the HD 
logo and if 
<there are additional channels.. Once the signal is fully acquired it blends 
to digital. 
<On my radio there is no option to turn this off it just happens.


I was not clear in my original post regarding the listener taking action. 
What I was referring to there, is the listener does not have to take any action 
as far as buying a radio if the HD circuitry is already included in the 
receiver, as opposed to physically doing something to his radio to switch it from 
analog to digital.

Jeff Glass

Jeff Glass