[BC] Re: CES

[FrankGott@aol.com]

In a message dated 1/9/2006 9:11:43 AM Eastern Standard Time, 
scott at fybush.com writes:

<< I know the billboard you're talking about. I believe it's a huge LED 
 matrix, not unlike the Jumbotrons (or other proprietary brand names) 
 you'd see at a stadium. >>
The same billboards have popped up all over Pittsburgh.  They have some sort 
of centralized control so the same message can appear simultaneously 
throughout the market.  The display changes about every 10-15 seconds to a different 
advertiser.

The boards first appeared during the last Olympics.  To show how agile the 
message could be, one message in the cycle was a current medal count.

The LCD boards can be either an adjunct or a threat to radio.  An adjunct 
because a station can promote what's airing "right now" to reach the button 
pushers in their cars.  A threat because they solicit the same advertisers.

Frank Gottlieb