[BC] Underground = Classic

[Bob Groome]

Geeze, we called what we played on AM back in the
'60's as "underground". Kinda of drug culture,
anti-establishment stuff. Kids love anything that
slaps around adult's ideals. Still do. We had
great ratings, but the sales staff could not sell
it!

Bob

--- Robert Meuser <Robertm at broadcast.net> wrote:

> Rich:
> 
> That is the biggest pile of crap.  I was there
> as well. The bottom line was the 
> FCC demanded separate AM and FM programming and
> the major companies of the day 
> responded with the cheapest thing available, a
> bunch of students/hippies playing 
> whatever. It burned up airtime. It was also
> very practical and very cynical. 
> Once they saw money in the format, they hired
> consultants and subsequently;y 
> destroyed the format.  In the day the New York
> Times wrote that you could not 
> have an anti establishment format that
> attracted capitalistic advertisers.  Once 
> radio learned they could program more than
> classical and easy listening on FM, 
> the genie was out of the bottle. Spin this all
> you want, that is the true story. 
> Big media did underground formats first because
> it was cheap, then because they 
> made money and then killed it because they
> could make more money.
> 
> 
> R
> 
> Rich Wood wrote:
> > ------ At 07:23 PM 1/8/2006, Robert Meuser
> wrote: -------
> > 
> >> I am thinking of WOR-FM WNEW FM KSAN and a
> number of others.
> > 
> > 
> > At the time Wall Street didn't care much
> about radio. Companies like RKO 
> > General and Metromedia were run by real
> broadcasters with a passion for 
> > their product. They had to make the one or
> two stations they owned in a 
> > market really mean something. They pioneered
> more than the next 
> > quarter's results. Creativity meant more than
> figuring out how many 
> > people you can get rid of and still survive.
> Times change. Our future is 
> > IBUZ. Very sad.
> > 
> > Rich
> > 
> > 
> > 
> >
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Bob Groome 
One of the secrets of life is to make stepping stones out of stumbling blocks.                                  Jack Penn

Home address is bobgroome at yahoo.com
Work address is bobg at jampro.com
Web: www.Jampro.com
at Jampro Antennas, Tel: 916-383-1177 Building TV & FM antennas for 50 years


		
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