[BC] Underground = Classic

[Robert Meuser]

Rich:

That is the biggest pile of crap.  I was there as well. The bottom line was the 
FCC demanded separate AM and FM programming and the major companies of the day 
responded with the cheapest thing available, a bunch of students/hippies playing 
whatever. It burned up airtime. It was also very practical and very cynical. 
Once they saw money in the format, they hired consultants and subsequently;y 
destroyed the format.  In the day the New York Times wrote that you could not 
have an anti establishment format that attracted capitalistic advertisers.  Once 
radio learned they could program more than classical and easy listening on FM, 
the genie was out of the bottle. Spin this all you want, that is the true story. 
Big media did underground formats first because it was cheap, then because they 
made money and then killed it because they could make more money.


R

Rich Wood wrote:
> ------ At 07:23 PM 1/8/2006, Robert Meuser wrote: -------
> 
>> I am thinking of WOR-FM WNEW FM KSAN and a number of others.
> 
> 
> At the time Wall Street didn't care much about radio. Companies like RKO 
> General and Metromedia were run by real broadcasters with a passion for 
> their product. They had to make the one or two stations they owned in a 
> market really mean something. They pioneered more than the next 
> quarter's results. Creativity meant more than figuring out how many 
> people you can get rid of and still survive. Times change. Our future is 
> IBUZ. Very sad.
> 
> Rich
> 
> 
> 
> _______________________________________________
> This is the BROADCAST mailing list
> To send to the list, email: broadcast at radiolists.net
> For sub changes, archives and info on this other lists: 
> http://www.radiolists.net/
>