[BC] Underground = Classic

[SteveOrdinetz]

Robert Orban wrote:
>>Big media did underground formats first because it was cheap, then 
>>because they
>>made money and then killed it because they could make more money.
>
>I am about 95% sure that KMPX (which offered San Francisco's first 
>"underground" format) was locally owned and had no co-owned AM.


But still, FM stations were dogs in the mid-late 60s, and were grasping at 
straws.  "Underground" hippie radio was the right format in the right place 
at the right time.  Would a similar approach work today?  I doubt 
it.  Times have changed.