[BC] Underground = Classic

[Robert Orban]

At 10:00 PM 1/8/2006, you wrote:
>From: Robert Meuser <Robertm at broadcast.net>
>Subject: Re: [BC] Underground = Classic
>To: Broadcast Radio Mailing List <broadcast at radiolists.net>
>Message-ID: <43C1E377.8010907 at broadcast.net>
>Content-Type: text/plain; charset=ISO-8859-1; format=flowed
>
>Rich:
>
>That is the biggest pile of crap.  I was there as well. The bottom line 
>was the
>FCC demanded separate AM and FM programming and the major companies of the 
>day
>responded with the cheapest thing available, a bunch of students/hippies 
>playing
>whatever. It burned up airtime. It was also very practical and very cynical.
>Once they saw money in the format, they hired consultants and subsequently;y
>destroyed the format.  In the day the New York Times wrote that you could not
>have an anti establishment format that attracted capitalistic 
>advertisers.  Once
>radio learned they could program more than classical and easy listening on 
>FM,
>the genie was out of the bottle. Spin this all you want, that is the true 
>story.
>Big media did underground formats first because it was cheap, then because 
>they
>made money and then killed it because they could make more money.

I am about 95% sure that KMPX (which offered San Francisco's first 
"underground" format) was locally owned and had no co-owned AM.

Bob Orban