[BC] Station Positioning

[DANA PUOPOLO]

I was amused the other day to see the SPIN that one Republican Congressman put
on the elections coming up (and the FOR SALE sign hanging outside the capitol
Building).
He said that since the Deomcrats are as crooked as the Republicans, then the
voters should re-elect the Republicans!
In other words: "Vote for the CROOK you know!".

Pathetic!!

-D


------ Original Message ------
Received: Sat, 07 Jan 2006 05:41:28 PM PST
From: Mike McCarthy <Towers at mre.com>
To: Broadcast Radio Mailing List <broadcast at radiolists.net>
Subject: Re: [BC] Station Positioning

The problem is when the commentary becomes the news...as in Bill O'Reilly, 
et al. themselves becoming centers of attention based on what they 
think/conclude beyond what is reported..factual or otherwise.

I have listened to all of the above as well and have concluded that NPR is 
a bit more liberal leaning (as opposed to left...which is a whole different 
animal) than the major OTA networks.  PBS's overall programming is more 
liberal leaning, but the news I have found is mostly centrist in content 
and presentation. Fox is more populous in that they give the viewers the 
stories they want to see/hear. Whether the content is conservative or 
liberal (praising or bashing), I have found Fox's actual news positioning 
is more real than politically positional.  More sensationally presented, 
probably (Bleeds/leads...swooping graphics...yeah that stuff). That's FOX's 
trademark and no one has yet to rise or lower their operation to 
match.  Which is one reason they're such a lighting rod for controversy.

One thing's for certain, I have found there to be zero difference in the 
attention the media has devoted to the Bush/NSA and CIA legal issues as 
they did to Clinton's MonicaGate. OBSERVATIONAL COMMENT....If anything, 
Hillary will play off that chapter to show how strong a woman she really is 
under fire.  That being said, she will assert and no one will doubt her as 
Commander in Chief if she is elected.

But I digress, the liberals are always bashing the media for being so 
heavily weighted by conservatives. And the reverse is true because the 
conservatives see the media as always reporting/pushing the liberal agenda 
on a wide list of issues.  So in reality, they MUST be centrist if both 
sides are not happy.

MM

At 06:53 PM 1/7/2006 -0500, Rich Wood wrote
>------ At 03:58 PM 1/7/2006, Kirk Harnack wrote: -------
>
>>Rich, I think you can discern "news" from "commentary".  At least a 
>>couple of university studies have shown that Fox News's "news" is as 
>>accurate and *more* balanced than other major media.
>
>If you're going to take that route, then you have to accept the similar 
>studies that claim the same for PBS and NPR. I know that hurts, but they 
>don't lean.
>
>>The problem with so many other media is that what they call "news" is 
>>actually "commentary".  Fox tends to make clear which is which.  If Bill 
>>O'Reilly is talking, it's commentary.  If Donna Feducia is reading a 
>>newscast, it's news.  If Kelly Wright is reporting from the White House, 
>>it's news.  If Kelly Wright is co-hosting their weekend morning show, 
>>it's commentary.
>
>If you lean to the right, then FOX is at your center. When I watch it I 
>see no balance. For me, Bill O'Reilly embodies the old lawyer joke: "How 
>can you tell when a lawyer is lying? His lips are moving."
>
>When I watch The News Hour on PBS I almost always see representatives from 
>a number of sides. I don't see that either in FOX News or in its commentary.
>
>Rich


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