[BC] Station Positioning

[Kirk Harnack]

Rich Wood wrote:
> ------ At 11:40 AM 1/5/2006, Kirk Harnack wrote: -------
> 
>> Does WHAS still say that self-agrandizing ID:
>>
>> "The news you need to know, from the station you know you need.  
>> Depend on 84, WHAS, Louisville."
> 
> 
> For those of us on the other side of the engineering wormhole that's 
> known as promotion, specifically positioning. For our clients, it's 
> known as advertising. It's like WINS, New York. When something important 
> happens, every New Yorker knows the information is likely to be on WINS. 
> About 3 decades of "self-agrandizing" positioning has made it New York's 
> crisis station.
> 
> Convince your listeners they need you - and deliver on that expectation 
> and you'll create loyalty that can't be bought. It's a very tough thing 
> to do. I don't know if WHAS is still using it, but it says it very simply.
> 

"Self-agrandizing" isn't necessarily bad - and I didn't mean it that 
way.  I just meant "self-agrandizing".

What you said, put differently, "It ain't braggin' if you can do it."

Best,

Kirk Harnack