[BC] Station Positioning

[Rich Wood]

------ At 11:40 AM 1/5/2006, Kirk Harnack wrote: -------

>Does WHAS still say that self-agrandizing ID:
>
>"The news you need to know, from the station you know you 
>need.  Depend on 84, WHAS, Louisville."

For those of us on the other side of the engineering wormhole that's 
known as promotion, specifically positioning. For our clients, it's 
known as advertising. It's like WINS, New York. When something 
important happens, every New Yorker knows the information is likely 
to be on WINS. About 3 decades of "self-agrandizing" positioning has 
made it New York's crisis station.

Convince your listeners they need you - and deliver on that 
expectation and you'll create loyalty that can't be bought. It's a 
very tough thing to do. I don't know if WHAS is still using it, but 
it says it very simply.

Rich


Rich Wood
Rich Wood Multimedia
Phone: 413-303-9084
FAX: 413-480-0010