[BC] 435 commercial free channels on Motorola iRadio

[Bill Sepmeier]

This is scary, but not really, until they tell us how much it'll cost....

CES 2006: Motorla Announces New Cell Enabled iRadio
Source: Motorola

Full Release: LAS VEGAS— 3 Jan. 2006 — Motorola, Inc (NYSE: MOT) 
revolutionizes radio with the public introduction of the award-winning 
Motorola iRadio®, a subscription music service that seamlessly moves from 
home, to car stereo, to wireless headphones -- powered from the one device 
you're never without: your mobile phone.

Motorola iRadio is initially launching with 435 commercial-free radio 
channels, already one of the widest selections of subscription music 
entertainment available. The service's unique delivery platform enables it 
to bring content portability together with acquisition and discovery of 
music. This creates a powerful new medium for artists and labels to directly 
connect with fans, and for wireless service providers to deepen 
relationships with subscribers.

"Motorola iRadio is truly a revolution in digital radio — offering more 
choice, higher audio quality than satellite radio, and features that allow 
listeners to identify and purchase the music they like" said Mike Gaumond, 
vice president and general manager, Motorola Digital Media Services. "Today, 
we've taken a giant leap beyond traditional and Internet-delivered radio by 
introducing a single service that incorporates incredible choice, the 
discovery of new music, impulse acquisition, and seamless portability."

Motorola is demonstrating the iRadio service at the 2006 International CES 
(Booth #8545, Central Hall) on a variety of music-optimized Motorola 
devices, including the recently announced ROKR E2.

Seamless Portability

ONE DEVICE YOU ARE NEVER WITHOUT. 700 million mobile phones were sold 
worldwide in 20051, making the mobile phone a ubiquitous hub to distribute 
music, talk and other digital content. Motorola iRadio unifies content that 
has historically been segmented across different devices and mediums, such 
as traditional radio, MP3 players, Internet radio and car audio.

LISTEN WHEREVER YOU ARE. Using Bluetooth® wireless technology, a user's 
customized choice of content moves automatically from the phone, through the 
car stereo, across the home stereo system or on-the-go. When a call is 
received on the phone, the music is automatically paused, resuming after the 
call has been completed.

"Motorola iRadio lets us deliver top-rated talk content and custom music 
channels to listeners wherever they are throughout their day," explains Jeff 
Littlejohn, executive vice president at Clear Channel Radio. "Whether 
they're underground in a subway tunnel or traveling outside their local 
radio market, they can still take along their favorite Clear Channel Radio 
content. We believe iRadio is an important addition to the choices now 
available to consumers and the service has our unqualified support."

Motorola offers optional Bluetooth accessories to extend iRadio, including 
stereo headphones for on-the-go use, an adapter for a home stereo, and a 
wireless car kit compatible with virtually all car stereos from major 
manufacturers such as Pioneer, Alpine, Sony and Kenwood.

"Motorola has really raised the bar for consumer choice and portability," 
said David Del Beccaro, president and CEO of Music Choice. "We're thrilled 
to be a part of this radio revolution."

Bringing Together Music Discovery and Acquisition

UNPARALLELED CHOICE. Motorola iRadio's initial 435 commercial-free channels 
cover genres and styles that break the mold of competing radio services. 
Consumers can personalize their radio listening by choosing from a 
comprehensive selection of musical styles, including:

•Over 40 styles of Rock, from Grunge to Heavy Metal to Hair Bands to Classic 
Rock
•Twelve different Jazz stations, from the fusion sounds of Miles Davis to 
the smooth stylings of Lee Ritenour and David Sanborn
•Individual artist channels, such as 12 stations featuring the music of 
Nashville's top Country stars
•Genre channels for every decade since the 1900's
•Specialty channels spotlighting specific themes such as 1 Hit Wonders, 
Rockin' Cowboys, Just Broke Up, and Angry Women

EXPANDING SELECTION. Unlike other radio services, iRadio's proprietary 
technology frees it from bandwidth limitations. This means the service can 
offer a nearly unlimited selection of channels, and new ones can be added 
without removing older ones. Motorola currently has a number of new channels 
in development to expand iRadio the service offering even further.

GET HEARD. The Motorola iRadio platform also allows independent artists, 
radio personalities and talk show hosts to create their own iRadio channels. 
The Motorola iRadio Get Heard Network provides a digitally protected 
distribution channel for music and spoken word artists to expand their 
audiences and to be discovered by new listeners.

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