[BC] "broken " news

[Robert Meuser]

It is what the public wants.  Each graphic device runs about $100K for 
the good new ones. Doppler radar, much more.  No CFO is signing off on 
this stuff if there was not a return.

R


Scott Cason wrote:

>>>Not everything has to be an on-location talking head to communicate,
>>>      
>>>
>although TV seems unable to cope otherwise. In these cases it is the
>message NOT the medium that is important.
>
>However, I have noticed lately that with all the technology and gizmos
>at a news department's disposal, the message gets lost in the flash.
>Weather seems to be the easiest victim in all this.  For example, our
>NBC affiliate in Louisville has the some super-duper radar to where they
>can see inside a storm and tell how powerful it is.  Now, unless you are
>a pilot about to fly through this storm, that information is totally
>useless to the average viewer.  Showing the viewer a simple base
>reflectivity map with green for light rain, blue for moderate rain and
>red for the storm is enough.  Hell, I'm an engineer and pilot in
>training, and that stupid new doppler radar that WAVE has is confusing
>to me.  Newsrooms let graphics and crawls and bugs and split screen
>boxes and microwave trucks and satellite trucks and video phones all
>obscure the main message.  
>
>But what do I know, I'm just an engineer.
>
>Scott Cason
>LaGrange Communications
>www.lagrange-com.com
>(877)265-9773
>(502)213-0024
>
>
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