[BC] Technology could spell the end for radio DJs

[SHAFFER, RANDY L]

Reader wrote -

>With "random access" to trivia, even VT might be a thing of the past?

I understand how this might work with some formats, but one of the things that VT has going for it is the
emotion of the live announcer. I can't see how a voice synth can capture the inflection and passion of
a live person. I think it would get very boring to listen to after awhile.
 
A local pop jazz station used liner carts and a few inserts. I found it very stale to listen too. A year later
they either added VT or live announce and it made all the difference in the world to the sound of the station.
It suddenly had personality rather than a cold juke box. 

(Tom, I've been asking around about the Middletown station, but no one I've talked to seems to know much
about it.)

Randy Shaffer
Harrisburg, PA