[BC] More HD promotions....

[Paul Smith W4KNX]

So just what is unsold inventory worth????

Paul Smith
Sarasota, FL

-----Original Message-----
From: broadcast-bounces at radiolists.net
[mailto:broadcast-bounces at radiolists.net]On Behalf Of Reader
Sent: Thursday, December 07, 2006 7:55 PM
To: broadcast at radiolists.net
Subject: [BC] More HD promotions....




In its largest advertising campaign ever, the
broadcast radio industry plans to give up airtime
next year valued at more than $250 million to
promote a new technology?high-definition or HD
radio?that enables listeners to receive hundreds
of new stations with niche formats, from
Washington Post Radio to Spanish oldies, BusinessWeek.com has learned.


http://www.businessweek.com/bwdaily/dnflash/content/dec2006/db20061201_01672
1.htm

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