[BC] More HD promotions....

[Reader]

In its largest advertising campaign ever, the 
broadcast radio industry plans to give up airtime 
next year valued at more than $250 million to 
promote a new technology?high-definition or HD 
radio?that enables listeners to receive hundreds 
of new stations with niche formats, from 
Washington Post Radio to Spanish oldies, BusinessWeek.com has learned.


http://www.businessweek.com/bwdaily/dnflash/content/dec2006/db20061201_016721.htm