[AF] Google, the new spot seller?

[Barry Mishkind]

It was interesting to note in todays Radio Business Report:

"Other radio groups aren't lining up to emulate the radio inventory 
deal that Clear Channel cut with Google. Both Cumulus CEO Lew Dickey 
and Saga CEO Ed Christian, ruled out the auction idea for their 
stations in their quarterly conference calls. Dickey called it 
"highly risky" for broadcasters to turn over their inventory to a 
third party for online auctions. In his view, the likely outcome is 
that it will cause pricing to erode further..."

Do you think the "auction" is the wave of the future for radio?