[BC] Getting the Commercials on

[Alan Kline]

Bob Collins was the same way. Some of his live reads were, and still 
are, classics. Go to

http://www.wgngold.com/people/bobcollins/audio.htm

and look for "Rex's Cork and Fork" near the bottom...

ak

On 11/21/2010 8:47 AM, Mike McCarthy wrote:
>    When WGN was king, Wally Phillips read more live spots than they
> played recorded. He seamlessly wove the commercials into his show as
> live reads.  While WGN still had commercial breaks, the amounted to 1/2
> the actual load.  Yet wally still kept 10 shares.
>
> Live radio still has a LOT to offer.  But it will take both a patient
> owner as well as a skilled PD to read the market and nurture the talent.
> Both of which are really lacking these days.
>
> MM