[BC] Can technology create a significant revenue source for radio?

[Barry Mishkind]

At 01:09 PM 11/21/2010, Alex Hartman wrote:
>That's really the only edge the broadcaster has, local local local. I work for a college radio station, i recently turned on a secondary stream for pure sports. 

>With a dedicated sports stream, i can sell "underwriters" all over it. I can sell the live event to the jaycees, and then i can sell the replay to the local pepsi distributor. All the while not even touching my main on-air signal. The thing just sits there and makes money. And since it's all LOCAL ORIGINATION CONTENT, no royalties are paid. Pretty slick. :)
>
>On Sun, Nov 21, 2010 at 1:51 PM, Barry Mishkind <barry at oldradio.com> wrote:
>>According to the study, nearly a third of all respondents said streaming was the best chance
>>to increase revenue.

        So, then ... the bottom line is: you agree that streaming is the best way
        to increase revenue.

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