[BC] Getting the Commercials on

[Rich Wood]

------ At 10:15 AM 11/21/2010, Mike McCarthy wrote: -------

>The latter drives listeners away in DROVES and frankly is a breachable
>violation of the affiliate agreement defining local and network ad time.

In both network radio and TV one of the most difficult issues is 
ensuring that the network spots run and to be sure program material 
wasn't chopped to add more local spots. The Premiere version of the 
Starguide receiver could not only store and forward spots for 
individual markets but would "phone home" to retrieve an electronic 
affidavit. Many stations refused to dedicate a phone line to allow 
the receiver to fess up.

An affidavit of some kind is critical to prove to the advertiser that 
they got what they paid for. An affiliate list with big numbers is 
useless if you can't prove every listener was exposed to the spots.

Bad spots are deadly. With syndicated programming spots read from a 
fact sheet are very hard to do.

Rich