[BC] Getting the Commercials on

[Alex Hartman]

A recent "inexpensive" contest thrown on a local AC station involved "exclusive" tickets to the Goo Goo Dolls, playing a venue about the size of an average corner bar. Only 100 pair of tickets, etc. Contest probably cost about $10k total, but because of it, they went from 6th to 2nd in the market for the book and had some obscene AQH and cume, forcing the listener to tune in to win.

In some major markets, $10k is chump change to gain that kind of listenership, even if it is only for a few months.

--
Alex Hartman

On Sat, Nov 20, 2010 at 1:08 PM, Barry Mishkind <barry at oldradio.com> wrote:
>At 11:45 AM 11/20/2010, Thomas G. Osenkowsky wrote:
>>I then transitioned that philosophy into spots, asking questions like "What
>>kind of wood is used in the Harmony dresser?" Advertisers loved it,
>>listeners won prizes and billings were above expectations. Creativity was
>>key. More work yes. Greater results, yes.

>       Good ideas. But in recent years, hasn't the
>       threshold for listener participation generally
>       risen to where big money is expected? Or,
>       do we have current data to show that an
>       involved audience doesn't care if the prize
>       is $1million or $10?

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