[BC] Where the industry is headed?

[Alex Hartman]

Very interesting read Barry. Especially the findings of streaming, yet the reluctance to shut down the transmitter.

Though, i suspect more and more stations will expand and grow on the streaming thing, and eventually turn themselves into a webcaster instead of a broadcaster. The trick is finding the hook to keep the listeners. Sure you can spit out podcasts, but that's leisure listening, not direct audience. What's going to be the trick to get them to stick around for an entire program, or daypart?

--
Alex Hartman

On Fri, Nov 19, 2010 at 12:56 PM, Barry Mishkind <barry at oldradio.com> wrote:
>At 11:21 AM 11/19/2010, RichardBJohnson at comcast.net wrote:
>>Yeah --- this will go into the AF wastebasket but....

>       The strategies of broadcasters is varied,
>       and it is clear many do not understand
>       the technologies or the proper way to
>       exploit them. The report is a view into
>       the "common thinking."