[BC] EAS alert tones in movie preview ad

[Rich Wood]

------ At 02:54 PM 11/12/2010, Tom Spencer wrote: -------

>The guy/gal that reads the AP "wire" off the computer screen...
>
>Don't forget, Indy is a Top 50 market; so SOME stations maintain a "news
>department" of sorts...

How comfortable does that make you feel? Suppose there were a local 
disaster like Three Mile Island. Does that guy/gal with those reading 
skills have the training to actually gather news? Can anyone picture 
an FM station going wall-to-wall with a qualified news team in a 
local emergency even in a major market?

I can't.

Were back to the cost vs. profit center thing. For radio, news is a 
cost center. For TV it's a profit center. After all, when a TV show 
is local the station is in complete control of the spot load. In this 
market TV news begins at 4 or 5 and continues until 6:30. Then 
network news takes over. Morning TV new often begins as early as 4am 
and continues until the virtually newsless network morning shows 
begin. They're newsless unless you consider celebrity puffery to be news.

As I've said before, I have no idea where I'd tune for radio coverage 
of a disaster. Radio news here is a disaster.

Rich