[BC] The Return of Improper Use of EAS Tones

[Barry Mishkind]

I heard the spot this evening as well.

It appears to be a set of EOM tones run several times. Perhaps someone can
be more specific. 

The FCC seems unwilling to make a statement about the use of such tones,
other than to tell those calling that they will turn the information over to 
the EB. 

Spots like this clearly devalue the attention-getting EAS tones... and a strong 
statement should be issued - although bureaucratic wheels turn exceedingly fine
and slowly. It doesn't seem to be that critical in the cubicles.        

At 07:11 PM 11/8/2010, Alan Peterson wrote:
>In the closing seconds of the spot, unmistakable EAS tones were woven through the soundtrack as a dramatic punctuator to the musical and effect underscore. And it was loud - it certainly wasn't buried in the underscore.
>
>ARCO got a sound drubbing several weeks ago for using EAS tones in a radio spot. This was TV advertising. Isn't anybody out there at the agencies getting the message that this is verboten???

- - - 

        Enter your name into the $100 Cash Prize giveaway.
        Details at: http://www.theBDR.net/