[BC] Don't Tax That Dial

[Tom Spencer]

Basically, it makes the format all-commercials-all-the-time....

And ALL the programming comes from Traffic.

Mostly.

Stations do still have the right to reject spots as inappropriate or not 
matching their format or whatever...

Be a headache to set up, but once set, it's self-sustaining...

Or, NOT "sustaining", as the case may be...

Hire a house band to perform the music - then it's salaries and 
ASCAP/BMI/SESAC....

Big Music Group pays spot rates to get "BumpaThump" by Headbanger played 
once;

The W I N O "Orchestra" then plays "BumpaThump" every fourth set, or 
something...

might work....

Rich Wood wrote:
>
> There are a couple of issues here: this would drive both the Traffic 
> Manager and the Program Director (where one still exists) crazy. Since 
> it's now commercial matter, traffic would have to generate an 
> affidavit with specific songs. 

snip
>
> Too much heavy lifting. It would also counter their argument that 
> radio doesn't sell product. 

-- 
Tom Spencer
PG-18-25453 (nee' P1-18-48841)
http://radioxtz.com/