[BC] All Sports Stations
Rich Wood
richwood at pobox.com
Fri May 2 18:57:18 CDT 2008
------ At 06:45 PM 5/2/2008, Dan Kelley wrote: -------
>The success for sports, whether its satellite or locally
>originated is the format's power ratio...revenue based on
>ratings.
I really have to shed some doubt on that. WFAN for quite a while was
the highest billing station in the industry. Their ratings stank but
their demographics were young males. Usually very hard to reach. Most
sports stations don't have great numbers. The most successful are the
ones with the local franchises. I've never seen a sports talk
station, without the local teams, be very successful.
Rich
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