[BC] All Sports Stations

Rich Wood richwood at pobox.com
Fri May 2 18:57:18 CDT 2008


------ At 06:45 PM 5/2/2008, Dan Kelley wrote: -------

>The success for sports, whether its satellite or locally
>originated is the format's power ratio...revenue based on
>ratings.

I really have to shed some doubt on that. WFAN for quite a while was 
the highest billing station in the industry. Their ratings stank but 
their demographics were young males. Usually very hard to reach. Most 
sports stations don't have great numbers. The most successful are the 
ones with the local franchises. I've never seen a sports talk 
station, without the local teams, be very successful.

Rich 




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