[BC] It's not just Engineers....

[Dana Puopolo]

I wish I know the answer, but I don't. What I do know is that people aren't
moving. In the past, people were willing to move for a new opportunity. Now
they're staying put. The bird in the hand is the norm-and can you blame
anyone? The average tenure at a station for any management these days is 2-4
years. Look at the GM of WLS that just left - 3 years on the job! Station
owners these days are always looking for the 'quick fix'-the house of straw or
sticks that'll keep the rain out for the next quarter's guidance. A house of
bricks-NO WAY! Bricks cost too much-they are an INVESTMENT that we can't
afford! Isn't it amazing that the managers of today's mega corporations don't
(even) get the meaning of a child's story? Maybe that's the problem-they all
need to be thrown out on their ever-widening butts! Look at Radio One-they
just gave their top management HUGE raises and stock slush payments-while the
stock lost over 90% of its value in a year.

Unfortunately, I don't see that happening, instead the same old same old will
continue-and radio will become less and less relevant as the years pass.

Oh, one more thing-did you see the newest 'crutch' for HD? Congress wants XM
and Sirius to have to build it in to their recievers.  Let's see, the
satellite band is at 2 gHz and radio at and below 100 mHz. BOY, I can see
commonalities in those radios! Not to mention the fact that IBOC royalties
would need to be paid for EVERY XM radio!  I can easily see the consumer cost
of the satellite receivers more then DOUBLING if this goes through!

I also find it pathetic that radio is so bad off that it needs protectionist
legislation!

-D

------ Original Message ------
Received: Fri, 02 May 2008 02:13:05 PM EDT
From: Mike McCarthy <Towers at mre.com>

Agreed.  A station I know is actively looking for sales people.  The
applicants they're seeing are essentially people who are just looking
to put in an application to show the unemployment people they've
applied for a job.  No one is interested in radio anymore.

Gone are the days of simply taking orders on CPP and processing
copy.  Sales people need to work now to get that ad dollar.  Local
dollars are up while the national dollars are in the tank.  But so
many don't "get" it.