[BC] The future of broadcasting...

[Steve Newman]

Dan...I won't go into the details but there are many more songs that can be 
played on (a term I don't use) "Oldies" stations. I believe the mark has 
been missed. Homework has not been done. I will say one thing...I DO 
recreate the era. Your first point is the most important one and to recreate 
it you MUST expand the format and jog the listener's memory as to why you're 
playing what you're playing. I'll leave it there.

Steve


----- Original Message ----- 
From: "Dan Kelley" <djkelley at frontier.net>
To: "'Broadcasters' Mailing List'" <broadcast at radiolists.net>
Sent: Sunday, September 03, 2006 8:55 AM
Subject: RE: [BC] The future of broadcasting...


> >This is SO TRUE!  This is what has killed the "oldies" format- endless
>>repetition of the same old playlist month after month, year after year.
>>The PDs of these stations seem to forget that it wasn't like that back in
>>the era they are trying to re-create- back then there were constantly new
>>songs being introduced every week to keep the music new and fresh.
>
> I can't imagine too many oldie stations attempting to "recreate" the era;
> most oldies stations are contemporary in presentation; they just happen to
> be playing music from a prior era.
>
> When you talk about "new songs" being introduced every week, you're 
> speaking
> of essentially a current based format that has no relevance to a 
> gold-based
> format.
>
> Time and time again, its been pretty well documented that the "deeper" you
> dig in the oldies format, the less appeal the station has to all but a
> handful of oldies fanatics...and you need more than that to have numbers 
> to
> sell to advertisers.
>
> Personally, there's a lot of minor hits and "stiffs" that I love, but I
> could never justify playing on any station I'm programming.  I save those
> for my home listening and only subject my wife and kids to my own
> indulgences.
>
> -dan in lansing
>
>
>
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