[BC] From NAB Newsletter

[Barry McLarnon]

On Tuesday 18 July 2006 12:48, Phil Alexander wrote:
> Annualized, the rate of iPod sales has been over
> 30 million and the price has begun to drop under
> your magic $99 figure. If BA built Receptors at
> that rate I suspect they would be selling for
> $79.95 or less.
>
> If you put it in constant dollar terms the little
> red $9.95 Regency hit the market when $10 was the
> virtual equivalent of $100 today in terms of
> purchasing power. There are enough markets with
> multiple signals today that production of sets
> will soon begin to ramp up.
>
> I wouldn't hold my breath right now either, but
> we may see changes in six months to a year. That's
> the way mass production works, and when the various
> manufacturers' sausage machines start rolling we
> will see prices drop. It appears to be Detroit
> that's dragging its feet after all the promises of
> availability "next year" for the past three years.
> However, once set sales increase, one of them will
> will include IBOC and the rest will follow.
>
> IBOC has plenty of problems and challenges to be
> met, but I seriously doubt that availability at
> an attractive price will be one of them.

Phil, I seriously think you're dead wrong about that.

Consumer electronics companies (and car manufacturers) tend to be very 
sanguine about such things.  The sausage machines of which you speak won't 
get cranked up unless a strong demand for the product is evident.  The way 
things are shaping up, there is little indication of that happening.

Chicken and egg, remember?

Barry

-- 
Barry McLarnon  VE3JF  Ottawa, ON