[BC] Yet another HD ... XM HD

Rich Wood richwood
Mon Aug 28 22:24:00 CDT 2006


------ At 07:39 PM 8/28/2006, Bruce Potterton wrote: -------

>I just got a new Crutchfield catalog and on p. 15 they have some Yamaha
>Home Theater receivers that claim "XM HD" Capable  that seem to be the
>way they are marketing XM Radio's Surround Sound.   So we have HD TV,
>HD Radio and now XM HD;  when do we get HD laundry soap?

Actually, it's a very smart marketing move. XM has so much more 
quality marketing clout than the HD Dominion that they'll usurp the 
term HD as it applies to radio in no time. People with HDTV already 
expect 5.1 surround. Add it to satellite radio and IBUZ will have to 
find another name or settle for promoting the competition. Again, too 
little, too late for IBUZ.

Rich



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