[BC] Seedy Quality in IBUZ Ads

[Jeff Allen]

Near CD quality.  IBUZ is as near CD quality as Earth is Near the the next
planet with intelligent life.
Beam me up Scotty.

J Allen



----- Original Message ----- 
From: "Rich Wood" <richwood at pobox.com>
To: "Broadcasters' Mailing List" <broadcast at radiolists.net>
Sent: Friday, August 25, 2006 4:30 PM
Subject: [BC] Seedy Quality in IBUZ Ads


> ------ At 04:28 PM 8/25/2006, Robert Orban wrote: -------
>
> >I just heard one of the HD radio spots. It claimed that the HD radio
> >stations sounded "just like a CD."
> >
> >This claim is just false. Couldn't they have used the old standby
> >"digital quality" instead of lying?
>
> Welcome to the club. I've been complaining about the deception in
> claiming FM is CD quality and AM is FM quality. I used the term
> deception but "lying" is more accurate. Virtually all manufacturers,
> except Polk, stopped using CD quality in favor of "near CD quality"
> some time ago. Of course, the HD Dominion spots all claim CD quality.
> I think digital quality is accurate enough to be honest, since it
> really means nothing. What's ironic is that the Polk unit actually
> allows you to compare CDs with radio in the same unit. The Polk ads
> in audio magazines use the term CD quality.
>
> I believe CD quality means that it follows the Red Book standard even
> if what ends up on the disk stinks after mastering.
>
> Rich
>
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