[BC] Seedy Quality in IBUZ Ads
Rich Wood
richwood
Fri Aug 25 17:32:23 CDT 2006
------ At 04:28 PM 8/25/2006, Robert Orban wrote: -------
>I just heard one of the HD radio spots. It claimed that the HD radio
>stations sounded "just like a CD."
>
>This claim is just false. Couldn't they have used the old standby
>"digital quality" instead of lying?
Welcome to the club. I've been complaining about the deception in
claiming FM is CD quality and AM is FM quality. I used the term
deception but "lying" is more accurate. Virtually all manufacturers,
except Polk, stopped using CD quality in favor of "near CD quality"
some time ago. Of course, the HD Dominion spots all claim CD quality.
I think digital quality is accurate enough to be honest, since it
really means nothing. What's ironic is that the Polk unit actually
allows you to compare CDs with radio in the same unit. The Polk ads
in audio magazines use the term CD quality.
I believe CD quality means that it follows the Red Book standard even
if what ends up on the disk stinks after mastering.
Rich
More information about the Broadcast
mailing list