[BC] Listening in the car

[nakayle@gmail.com]

  Well the thing about it is that netcasting is very cheap compared to
broadcasting.  It can easily be a one-man operation- no license, no
regulations, no limits on numbers or range, yet even the smallest netcaster
has a world-wide clear-channel so he can reach a select audience where-ever
they are with a few sponsors interested in this targeted audience- so if a
guy likes fishing and wants to hear people talk about fishing while he
drives to work- he can now do that and makers of fishing gear will be eager
to pay to reach him.

 Programs like this will be available for every imaginable interest that can
downloaded to a Ipod-like device that you can carry with you as easily as a
portable radio.  And eventually there will be universal WiFi and WiMax so
you can hear this stuff in real time anywhere.

 People in broadcasting will have to realize the world is changing- and the
future is not broadcasting- it's narrowcasting- so that everyone can hear
what they want- not what mass marketers think they should hear.

 - Nat


On 8/5/06, Steve Newman <shnewman at alaweb.com> wrote:
>
> I'm trying to see how money can be made. Most of these will remain (as
> long
> as they can) hobby type operations. There are way too many of them and I
> don't see how they're going to make money. I'm sure many have and many
> will
> fall by the wayside. Until you can reach the total audience at a
> reasonable
> streaming price it's not going to work. Also, it's not (yet) portable.
> It's
> getting there but there's more work to be done. I meant to tell you I'm
> working satellite radio as well and keeping my eye on streaming. I just
> have
> to get the business model solidly in my head. It's like the Wild West
> right
> now....which is fine...but until there's a bit more control I'll have
> trouble with it. Then again, maybe not. I'm open. I'm also a Libran and I
> have trouble when things are wild and out of balance. :)
>
> Steve
>
> ----- Original Message -----
> From: <nakayle at gmail.com>
> To: "Broadcasters' Mailing List" <broadcast at radiolists.net>
> Sent: Friday, August 04, 2006 10:22 PM
> Subject: Re: [BC] Listening in the car
>
>
> > Well sounds like you know how to program radio, Steve.  Pity there
> aren't
> > more PDs like you.  My favorite radio era was 1960s FM where you could
> > hear
> > most anything.  And where is the 'underground radio' of today?- it's on
> > the
> > net!  There you can find the variety and experimenting that have long
> > disappeared from commercial radio.   And today's generation of young
> > people
> > are discovering this and deserting commercial radio in droves.
> >
> > - Nat
>
>
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