[BC] HD Radio -- Folks we have to get it right!

[Mike]

YES WOW!  Since we run an entire radio station that is staffed on air 
from 5 am - 12 mid or 1 am depending on the day and we do this with only 
12 full time people and 6 part time people adding 2 more full time 
people is a big deal for us.  The fact that with this small staff we 
took nearly every AP and other news award in the state says volumes 
about our staff.  We're all very dedicated and work hard for our 
listeners who support us.  I have some very fine words for you sir but I 
will hold them to myself because your ignorance speaks volumes for us 
all.  You obviously have never worked in Public Radio so you have no 
idea what you are talking about.  Don't open your mouth unless you know 
what you are talking about and then think before you speak as it may 
just come back to haunt you in the end.  You sir have now joined Robert 
in my block list.  No need to reply as it won't be read at least by me.
Mike Murrell
Chief Engineer
WUOT
University of Tennessee and damn proud of it!

DANA PUOPOLO wrote:
> WOW!!
> 
> You're hiring TWO WHOLE MORE PEOPLE to run a 24/7 radio station!
> 
> I can't WAIT to hear the local content on that fabulous station!
> 
> -D
> 
> ------ Original Message ------
> Received: Mon, 17 Oct 2005 04:19:06 AM PDT
> From: Mike <engineermike at mindspring.com>
> To: Broadcast Radio Mailing List <broadcast at radiolists.net>
> Subject: Re: [BC] HD Radio -- Folks we have to get it right!
> 
> Rich I think you are wrong here.  If stations take your approach then 
> multicasting will go no where.  Offer then something worth listening to 
> right up front and I believe you will see a turn around in listeners 
> purchasing radios.  Do the bare minimum and you are wasting your time 
> and theirs. It's that simple.  In our case we actually did a study and 
> found what our listeners wanted and we plan on making that our second 
> channel.  As soon as we get our antenna problem fixed it's the next 
> thing I devote all my time to.  Yes it will cost us money and yes it 
> will require more work on the staffs part yes we plan on hiring probably 
> two more people but we have the approach of build it and they will come 
> where many are taking the approach of wait till they have radios then 
> we'll build it.  By then it's likely that those that got it and did it 
> up front have taken away half your listeners because you were busy 
> debating what if and how come.  It's here and it's not going any where 
> so the best thing we can do is suck it up and make it happen the best 
> possible way.  If you put junk on the SAC and then promote you have a 
> SAC you've defeated the purpose and you hurt the system.  Like I said 
> those that put thought into it and money behind it will win and those 
> that don't will most likely lose in a big way.
> Later
> Mike
> 
> 
> Rich Wood wrote:
> 
>>Until there are enough receivers capable of multicast, there won't be 
>>any reason to do anything but the bare minimum with the secondary 
>>channels. No new staff. Nothing that costs money. Multicast really won't 
>>have a life until pure digital happens. For it to be viable it must be 
>>have high quality as the main and be programmed like they mean it. 
>>Literally a REAL radio station, not an also ran.
>>
>>Just like they did with engineers when clusters came about. 8 stations 
>>didn't need 8 engineers. They "needed" 1. Don't expect new staffs to be 
>>hired for secondary channels until all 1.5 billion radios have been 
>>replaced. Even then it won't happen if it costs money without a revenue 
>>stream and is no threat to the main channel.
>>
>>Rich
> 
> 
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