[BC] HD Radio -- Folks we have to get it right!

[DANA PUOPOLO]

WOW!!

You're hiring TWO WHOLE MORE PEOPLE to run a 24/7 radio station!

I can't WAIT to hear the local content on that fabulous station!

-D

------ Original Message ------
Received: Mon, 17 Oct 2005 04:19:06 AM PDT
From: Mike <engineermike at mindspring.com>
To: Broadcast Radio Mailing List <broadcast at radiolists.net>
Subject: Re: [BC] HD Radio -- Folks we have to get it right!

Rich I think you are wrong here.  If stations take your approach then 
multicasting will go no where.  Offer then something worth listening to 
right up front and I believe you will see a turn around in listeners 
purchasing radios.  Do the bare minimum and you are wasting your time 
and theirs. It's that simple.  In our case we actually did a study and 
found what our listeners wanted and we plan on making that our second 
channel.  As soon as we get our antenna problem fixed it's the next 
thing I devote all my time to.  Yes it will cost us money and yes it 
will require more work on the staffs part yes we plan on hiring probably 
two more people but we have the approach of build it and they will come 
where many are taking the approach of wait till they have radios then 
we'll build it.  By then it's likely that those that got it and did it 
up front have taken away half your listeners because you were busy 
debating what if and how come.  It's here and it's not going any where 
so the best thing we can do is suck it up and make it happen the best 
possible way.  If you put junk on the SAC and then promote you have a 
SAC you've defeated the purpose and you hurt the system.  Like I said 
those that put thought into it and money behind it will win and those 
that don't will most likely lose in a big way.
Later
Mike


Rich Wood wrote:
> Until there are enough receivers capable of multicast, there won't be 
> any reason to do anything but the bare minimum with the secondary 
> channels. No new staff. Nothing that costs money. Multicast really won't 
> have a life until pure digital happens. For it to be viable it must be 
> have high quality as the main and be programmed like they mean it. 
> Literally a REAL radio station, not an also ran.
> 
> Just like they did with engineers when clusters came about. 8 stations 
> didn't need 8 engineers. They "needed" 1. Don't expect new staffs to be 
> hired for secondary channels until all 1.5 billion radios have been 
> replaced. Even then it won't happen if it costs money without a revenue 
> stream and is no threat to the main channel.
> 
> Rich

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