[BC] Model names - was National NC-121

[khcs@juno.com]

Gary commented:

>There must be a reason that most automobiles have model names rather than
numbers.  I think it was Jay Leno that speculated what it would be like to tell a cop that you had been rear-ended by a Probe.

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LOL.  But, what's a "Camry"?  Or Galant"?  "Montana" or "Malibu" at least conjure up some kind of image.  OTOH, some numbers can be meaningful, as a Mercedes 320S would mean a 3.2 litre engine and an S-class body (as opposed to C-, E-, M-class, etc.); a BMW 750i is their largest sedan (3- and 5- are smaller; 6- and 8- are coupes)with  5.0 litre fuel-injected engine.  That tells you more than "Impala" or "Excursion."  

So, does your radio station brand itself in a way that is meaningful to the audience?




Glen Kippel
KHCS
Palm Desert, CA